In today’s era, business growth is not as easy as it was in past decades. Lots of new startups and matured business are running, there is a tough competition in all business sectors.
It’s not only that business number have increased, even opportunities are growing to reach our potential customers. So to increase your sales and business, you will need to meet your potential customers. But, the question is how?
The only answer is marketing, but rather I would say a very good marketing strategy.
Marketing can be done in many conventional ways, cold calling, newspaper advertisement, hoardings, flier distribution, TV advertisement, Radio advertisement, exhibition and so on. And yes it works for every business.
But what is the lead generation ratio? What is the lead conversion ratio? Most important what was the costing per lead? Over and above that did you really meet them?
Marketing cost is very huge and you can’t reach your clients/customers as per your expectation. What can be done in these scenarios to reduce marketing cost get qualitative leads?
The answer to your question is DIGITAL MARKETING.
Digital Marketing includes many things within itself, Search Engine Optimisation (SEO), Social Media Optimisation(SMO), Social Media Marketing(SMM), Email Marketing, Display campaigns, Content Marketing and much more. You just need to understand all these thinks and put together.
Making a good marketing strategy by putting all aspects of digital marketing can really help you to grow your business.
Don’t forget we are living in a world where 3 billion people are using the internet and the count increases at every second. We are in an era where our customers are busy on social media, reading blogs, reading newspaper, learning new things on internet, playing games, watch videos, downloading movies, searching on google for products/service related to us.
Yes, you can reach to your them through digital marketing and that too at pretty low cost and with a targeted audience, based on their age, gender, location, behaviour, hobbies etc.
You just need to know, who can be your customers/clients and you can just target them with help of digital marketing.