Browsing: SEO

On-page SEO means all the optimisation that we do on the web pages for search engine optimisation like setting up page titles, page descriptions, H* Tags, image alt, sitemap, robot.txt and others. On-Page SEO is a very important part of SEO, without having proper on page optimisation none of your off-page SEO strategies are going to work. On Page SEO will help in making your website easy to understand for both humans and crawlers. Search engine crawlers are smart enough but still, it needs extra help to understand what website and each page are about and how it may be…

Before we begin we will need to understand how a search engine works. The search engine has two major function crawling and indexing and providing search users with a ranked list of the websites that they’ve determined are the most relevant. Crawling and Indexing

SEO stands for – Search Engine Marketing. SEO is all about optimising your site for terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. No need get frustrated we are with you. Let’s try to find few answers about few things. Why my website needs SEO? There are tonnes of people searching online for products, services and information on search engines like Google, Bing, Yahoo etc. There is a huge potential for your business, millions of customers are searching exactly…

When we come across, everyone wants to rank their site on keywords, optimise their content and want higher rank on Google. While talking about On-Page SEO, there’s a much more fundamental need that every SEO needs to address. One of the important factors that we need to consider while optimising our site for SEO is crawl budget. Very few Search Engine Optimisation company and website development company consider SEO crawl budget. Is your website not ranking well? FREE SEO CONSULTATION Let’s understand What is a crawl budget? There is no exact definition that would describe everything that “crawl budget” stands for externally.…

Today, I will walk you through a very important part of SEO called LSI (latent semantic indexing keyword). LSI is a part of Google algorithm. Google has its own word cloud to understand the topic and content on the site. LSI is a method to determine the relationship between terms and concept in content. What is LSI Keyword? LSI or Latent Semantic Indexing is an alternative term for synonyms or similar words used by Google. For example, if the title of your page is “Family Dentistry”, the search engine would expect to find words relating to that subject in the content…

What is an H1 tag? Let’s me assume that you don’t know about is. H1 is an HTML tag that represents heading of an article or topic on a website. So the question is why the H1 tag is important? I said H1 tag indicates the heading of the web page and it gives an idea to the user what topic is about. So that’s the core reason why H1 are important for search engine too. Back in 2012, in the very beginning of my career in digital marketing, I had an education institute site to rank. In most of…

URL is one of the basic elements of the website, but still its important factor for SEO. There have been many debates by SEO experts to using well-structured URL also known as clean URLs. Well-structured URLs are significant ranking factors. To know more about ranking factors you can refer my “Google’s Ranking Factors – every marketing people should know” blog. So now you got that Clean URLs are good for SEO. The question is WHY? So before answering “WHY”, let’s understand what clean or well-structured URL mean? Here are two different URL, Poor structured URL – http://www.yoursite.com?catgeory=22&brand=120 Well-structured URL – http://www.yoursite.com/men/shoes/nike Looking…

Page Speed – measurement of how fast the content loads on your page. Page speed is a very important factor for user experience. If page speed is high, it directly affects user comforts and indirectly gives low user experience. Day by day Google and other search engines try to make their algorithm smart enough to give best results. That’s why Google, Bing and other search engines give special attention on page speed. In 2010, Google announced website speed would begin having an impact on search ranking. Good page speed will help you to rank your site from page 3 to 2, or…

Page speed is all about how fast our site serves the content. I have already written about How Page Speed Affects Your Business? Most of the people find a problem with page speed for their website, but they don’t know how to do. So today I will show few points where you can improve and get exciting results in page speed. I have audit many websites and Today I am going to discuss that I mostly found on the website and are easy to solve, this will bring exciting results to your site. You will need to conduct speed test…

We all know Google has its own factors to rank the website. Google algorithm checks website based on some factors to the rank website. You would be wondering what those factors are? Let’s discuss it on basic Google ranking factors: Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) helps the site rank for that particular country, as yes it limits to rank globally. But if your business provides services/products limited to particular country, state or city only, it would be recommendable to have Country Code TLD. Server Location: Server location may influence where your site ranks…

1 2