Browsing: Content Marketing

You have been hearing a lot about content marketing, but people always have the question about what content marketing is and the BIG QUESTION How to do it? Let’s try to understand What is content marketing? Content marketing means distributing your content in a strategic way by sharing valuable and relevant content that attracts the defined audience. There is no direct marketing involved in content marketing, content marketing is done to educate people or to make aware of something in your niche. Content marketing doesn’t have the direct effect, it has indirect effects. Let me answer your second question: How to…

Today, I will walk you through a very important part of SEO called LSI (latent semantic indexing keyword). LSI is a part of Google algorithm. Google has its own word cloud to understand the topic and content on the site. LSI is a method to determine the relationship between terms and concept in content. What is LSI Keyword? LSI or Latent Semantic Indexing is an alternative term for synonyms or similar words used by Google. For example, if the title of your page is “Family Dentistry”, the search engine would expect to find words relating to that subject in the content…

What is an H1 tag? Let’s me assume that you don’t know about is. H1 is an HTML tag that represents heading of an article or topic on a website. So the question is why the H1 tag is important? I said H1 tag indicates the heading of the web page and it gives an idea to the user what topic is about. So that’s the core reason why H1 are important for search engine too. Back in 2012, in the very beginning of my career in digital marketing, I had an education institute site to rank. In most of…

A great headline can make a large difference in CTR (click through ratio) and in Impression – that’s why it’s so important to create them strategically. Most of the times we struggle hard to find the best headline for the article or the post. I am here to help you through this process. Here are few headline writing hacks that will help you. Don’t have too long headlines. TL;DR – Have too long headlines will be boring for readers, so try to have headline length that actually takes about the article. Use keywords in your headlines – Do not forget to add…