Browsing: Digital Marketing

You have been hearing a lot about content marketing, but people always have the question about what content marketing is and the BIG QUESTION How to do it? Let’s try to understand What is content marketing? Content marketing means distributing your content in a strategic way by sharing valuable and relevant content that attracts the defined audience. There is no direct marketing involved in content marketing, content marketing is done to educate people or to make aware of something in your niche. Content marketing doesn’t have the direct effect, it has indirect effects. Let me answer your second question: How to…

On-page SEO means all the optimisation that we do on the web pages for search engine optimisation like setting up page titles, page descriptions, H* Tags, image alt, sitemap, robot.txt and others. On-Page SEO is a very important part of SEO, without having proper on page optimisation none of your off-page SEO strategies are going to work. On Page SEO will help in making your website easy to understand for both humans and crawlers. Search engine crawlers are smart enough but still, it needs extra help to understand what website and each page are about and how it may be…

Before we begin we will need to understand how a search engine works. The search engine has two major function crawling and indexing and providing search users with a ranked list of the websites that they’ve determined are the most relevant. Crawling and Indexing

SEO stands for – Search Engine Marketing. SEO is all about optimising your site for terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. No need get frustrated we are with you. Let’s try to find few answers about few things. Why my website needs SEO? There are tonnes of people searching online for products, services and information on search engines like Google, Bing, Yahoo etc. There is a huge potential for your business, millions of customers are searching exactly…

All the business owner, entrepreneurs and marketers want to promote their business through Google AdWords, while managing their PPC accounts they probably fail to understand how Google AdWords works. Finally, they end up leaving the idea or they hire PPC management company or person how provides PPC services. Need help in optimising your PPC campaigns FREE SEO CONSULTATION Here I am writing this article to help people understand how Google AdWords work so that they can manage their PPC accounts by themselves. Google Adwords works on the quality score. Quality score is generally calculated on how well an ad group,…

When we come across, everyone wants to rank their site on keywords, optimise their content and want higher rank on Google. While talking about On-Page SEO, there’s a much more fundamental need that every SEO needs to address. One of the important factors that we need to consider while optimising our site for SEO is crawl budget. Very few Search Engine Optimisation company and website development company consider SEO crawl budget. Is your website not ranking well? FREE SEO CONSULTATION Let’s understand What is a crawl budget? There is no exact definition that would describe everything that “crawl budget” stands for externally.…

Today, I will walk you through a very important part of SEO called LSI (latent semantic indexing keyword). LSI is a part of Google algorithm. Google has its own word cloud to understand the topic and content on the site. LSI is a method to determine the relationship between terms and concept in content. What is LSI Keyword? LSI or Latent Semantic Indexing is an alternative term for synonyms or similar words used by Google. For example, if the title of your page is “Family Dentistry”, the search engine would expect to find words relating to that subject in the content…

What is an H1 tag? Let’s me assume that you don’t know about is. H1 is an HTML tag that represents heading of an article or topic on a website. So the question is why the H1 tag is important? I said H1 tag indicates the heading of the web page and it gives an idea to the user what topic is about. So that’s the core reason why H1 are important for search engine too. Back in 2012, in the very beginning of my career in digital marketing, I had an education institute site to rank. In most of…

URL is one of the basic elements of the website, but still its important factor for SEO. There have been many debates by SEO experts to using well-structured URL also known as clean URLs. Well-structured URLs are significant ranking factors. To know more about ranking factors you can refer my “Google’s Ranking Factors – every marketing people should know” blog. So now you got that Clean URLs are good for SEO. The question is WHY? So before answering “WHY”, let’s understand what clean or well-structured URL mean? Here are two different URL, Poor structured URL – http://www.yoursite.com?catgeory=22&brand=120 Well-structured URL – http://www.yoursite.com/men/shoes/nike Looking…

Page Speed – measurement of how fast the content loads on your page. Page speed is a very important factor for user experience. If page speed is high, it directly affects user comforts and indirectly gives low user experience. Day by day Google and other search engines try to make their algorithm smart enough to give best results. That’s why Google, Bing and other search engines give special attention on page speed. In 2010, Google announced website speed would begin having an impact on search ranking. Good page speed will help you to rank your site from page 3 to 2, or…

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