Browsing: Conversion Optimisation

All the business owner, entrepreneurs and marketers want to promote their business through Google AdWords, while managing their PPC accounts they probably fail to understand how Google AdWords works. Finally, they end up leaving the idea or they hire PPC management company or person how provides PPC services. Need help in optimising your PPC campaigns FREE SEO CONSULTATION Here I am writing this article to help people understand how Google AdWords work so that they can manage their PPC accounts by themselves. Google Adwords works on the quality score. Quality score is generally calculated on how well an ad group,…

Landing page optimisation (LPO) is the process of improving elements on a landing page to increase conversions. Landing page optimisation is a subset of conversion rate optimisation and involves using methods such as A/B testing to improve the experience and effectiveness of a given landing page. WHY IS LANDING PAGE OPTIMIZATION IMPORTANT? Landing pages are a key component of online marketing campaigns. A landing page is a specially designed page whose main goal is to generate sales or capture leads. Landing pages are often the main destination of paid marketing campaigns, and a lot of money and resources are spent driving traffic to these pages. Since landing pages…